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Content Marketing

A Few Tips to Achieve Great Results Through Content Marketing

It is very important to invest time and effort in preparing a well-thought-out strategy for content marketing, as many businesses often fail in brand recognition and customer engagement because their content marketing strategy is not in place.  Content marketing can only be successful if the content created is purposeful and have a direct contribution to…

The Last-Mile Delivery Problem can Make or Break Indian E-Commerce

Why is Last-Mile delivery so important? Well, to start with, it refers to the final transportation of goods from the fulfillment center or warehouse to the final destination (the customer). Last-mile delivery is the face of any business, as per the customer’s perspective.  The Indian e-commerce industry has come a long way over a few…