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Dell: An Irreplaceable Brand

Dell is an American multinational company based in Round Rock, Texas, United States. The company is one of the leading suppliers of PCs. The main principle of the company was to provide computers at the lowest price possible, and this was achieved by designing, developing, and manufacturing personal computer on their own. They started selling computer systems directly to the customers, and because of being in direct contact with them they could understand the requirements at best and deliver the product as per the requirement. The company was founded in 1984 by an American Michael Dell, and the first name for the company was PC’s limited, then they renamed the company in 1988 to Dell Computer Corporation. Later in 2003, the company was renamed to Dell Inc. to signify a move in the broader consumer electronics market.


What makes Dell superior to other brands?

Michael Dell had the vision to provide the computers at an affordable range of price and they started off by buying computer parts in wholesale and assemble them and selling them via mail order, and now they are one of the world’s leading suppliers of PCs. The company is widely known for its innovation in supply chain management and electronic commerce. Dell is the largest shipper of PC monitor worldwide, and they are the sixth largest company in Texas by total revenue according to Fortune magazine. They achieved to create their first notebook computer, the 316LT in 1989. Dell was the first company to offer long-lasting lithium-ion batteries in 1994.


A wide range of products

Earlier Dell was only into the computer industry. However, in the early 21st century they expanded their product line that includes televisions, digital cameras, printers, MP3 player and a variety of computer related products.


What is Dell known for?

Dell is known for its personal computer revolution. They have become one of the best leading companies in supplying PCs.