In today’s content-saturated digital world, the benefits of programmatic display buying are becoming increasingly relevant. Marketers, in this digital frenzy environment, amidst rampant competition, need their ads to be targeted and customised for the right audience at the right time! Although the online marketing tools we have at hand currently, are adept in targeting ads to the…
Programmatic Display buying – What’s the Hype All About?
The digital age took off with the advent of the internet and the development of the Web 1.0 platform. Technological advances over time have helped in the attrition of the customer-base of conventional marketing agencies, uprooting them to the digital basin. However, at that time many digital marketers were sceptic whether their policies would help…