Every business owner has a perception that his/her business boasts of something unique. Well, self-awarded appellations are always good to boost your morale, however be sure not to get carried away in the bling of owning a business. Be realistic, what is so unique about your trade? It’s not about your product; it’s about you, your culture, and your relationships.
Your business may be unique to you, however out in the marketplace there’s probably a handful of other businesses that offer the very same thing you offer, clamouring to steer your prospects into their bay. If you’re focusing on perfecting your product, you’re losing sight of the much bigger picture. Anybody can sell and market a product; it’s all about the relationships you build with customers and clients that keep them coming back.
How Well Do You Really Know Your Customers?
Have you ever mulled over the fact that why MNCs offer after sales assistance to their customers? We mean, why would they invest their time and capital in customers, who have already bought from them? There is a simple maths behind this phenomenon, and that is “Customer Retention”
Offering products to sell is an obvious part of a business strategy, and every business owner inevitably has to follow this. In addition, nurturing prospects and steering them to your stable holds a crucial importance, however what about the customer, who have already bought from you? Get out and understand your clients, get to know them, understand what they need and what you could do to meet their demands. By offering something your customers are actively seeking, you’re almost guaranteeing sales and an increase in customer loyalty.
Being Social is the Key to Success
A business is all about the people you meet, and the relationships you develop with them. You need to ponder about your customers and clients, and not just in a buy-sell arrangement. You need to nurture, foster and tend to your customers, make them feel like they’re wanted. One good reason why social media works the way, it does for a business is because it facilitates businesses to interact with their customers, and vice versa. With the absence of a filter, you get to hear customer feedback in its purest form.
Therefore, you have to be an innovator for the customers to fly-in, and we hope above mentioned facts will help you to be one!