How B2B Firms Can Achieve Digital Potential

In our previous post, we discussed the importance of digitisation and, its crucial significance in the B2B sector in India. In this post, we will get you acquainted with the parameters that a B2B corporation should abide and, realise, in order to optimise the benefits; it accrues from digitisation of the supply chain.

Though, we all are well aware of the potential and, ardency of digital mechanism towards quantifying tangible numbers, however, there are still some apprehensions and, myths regarding the capabilities of this growth model, which has kept B2B companies from extending their interests in this highly rewarding space.

Mentioned below are some action points, B2B corporations should adopt, in order to, move to and extricate the most out of digital procedures –

Be paranoid; look across categories to find ‘digital effectiveness’ superstars

Consumers are comparing different industries rigorously, and most digital use cases are in close contact to the ‘value chain,’ hence, adopt customer insights as the core of the digital value identification. A one-size-fits-all digital approach will find it hard to fit in the B2B landscape, particularly in the context of industrial goods and, services firms.

Build a plan to make the IT organization digital-ready

This is crucial when it comes to realising digital value via scaling successful projects. Enabling IT infrastructure to become digital-ready is not a nice-to-do; it’s a must-do. Now, how would you go about that? Well, initially, start with a realistic assessment of the digital IT capability and, digital-people capability to denote core IT on a path to digital enablement.

Make progressive use of digital programs, in order to train resources

B2B corporations, which have successfully adopted, or are en-route the highway, to successfully adopt digital transformation, have and, will accrue beneficial upshots from the above-cited guidelines. Digital programs are best fulfilled via an ‘agile’ approach, which is quite distinct from the traditional ‘waterfall’ method. This approach sets the customer at the centre of trade and accentuates a relatively quick decision-making cycle. In addition, it encourages cross-functional teaming.

All of these aspects pack the ability to help B2B corporations to not only drive digital well but also accelerate other core programs.

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